MET has new logo and the Internet is not happy about it

New York’s Metropolitan Museum of Art is about to make a major change in its logo design. The information came up from Justin Davidson from Vulture and according to him the Museum will present new contemporary logo on March 1st. The logo is designed by Wolff Olins, a global branding company. Davidson shares an image of MET’s new logo in his article. The new logo compared to the current one, which was adapted in 1971, is dramatically different.The original sign was designed after Leonardo da Vinci. It overlays the letter M on a circle and a square. There are small circles that rest on each serif. The whole composition recalls the proportional geometry of Leonardo’s Vitruvian Man drawing. However, what we see in the new logo is two-tiered design that features “THE MET” written in red letters. The author of the article says that “the whole ensemble looks like a red double-decker bus that has stopped short, shoving the passengers into each other’s backs.”. Harsh words. After the word for the new logo spread over twitter through Vulture’s profile, a reaction followed. Users started proposing their own designs and improvements for the new logo. Maybe @metmuseum wants to rebrand entire city with […]